By Tennis Now | @TennisNow | Tuesday, July 15, 2025
Photo credit: YoPro
Carlos Alcaraz has a new role.
The five-time Grand Slam champion has signed on as YoPRO global ambassador.
YoPRO high protein products said in a statement “Carlos embodies the values that define the brand – passion, authenticity and a relentless drive to keep progressing, making him the ideal partner to lead the brand into its next chapter.”
Financial terms were not disclosed. For the first year of the multi-year partnership which spans across global markets (the brand is present in 25 markets under the names YoPRO, GetPRO, HiPRO, Oikos, OikosPRO and SerPRO+), Carlos will step into the role of Chief Progress Officer, championing the belief that progress is universal: whether you’re just lacing up your sneakers for the first time or competing at the highest level, everyone is continuously looking to improve.
YoPRO – a leading brand in the protein dairy category globally – offers a high-protein range of products developed by sport nutrition experts.
“As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved,” Alcaraz said. “Progress is personal – it’s about learning, improving, and pushing yourself forward, whether that means chasing a championship or just getting a little better each day. I’m excited to work with YoPRO high protein globally to inspire others to build their strength day after day and embrace their own journey. Because everyone, including myself, is a work in progress.”
