Professional Fighters League (PFL) has a new CEO.
With the PFL gearing up for its 2025 World Tournament finals, which are scheduled to take place in a few months, the promotion announced today that John Martin has been hired as the new CEO.
Martin brings a wealth of experience, having served as Chairman and CEO of Turner LLC from 2014 to 2018, where he grew annual revenue to $13 billion and operating income to nearly $5 billion. He managed a broad portfolio, including TNT, TBS, CNN, and Turner Sports. Previously, as CFO of Time Warner Inc., he oversaw Warner Bros., HBO, and Time Warner Cable, where he advocated for UFC’s cable distribution, recognizing MMA’s potential.
In a press release, the new CEO expressed his enthusiasm for the role.
“MMA represents the biggest opportunity in sports, and the PFL has secured a unique position that will never be replicated. I’m incredibly excited about the future of the PFL and confident that we’re only at the beginning of what this organization will achieve,” Martin said. “My two greatest passions are leading media companies and MMA, so stepping into the position of PFL CEO is truly a dream role for me.”
Martin will lead PFL’s strategy, operations, and finances. Peter Murray will transition to CEO of PFL International, driving the expansion of global leagues while reporting to Martin, according to the press release.
The biggest positive of this new hire is that Martin is a huge fan of mixed martial arts (MMA) and has a background in it, having earned a black belt in karate and a blue belt in Brazilian jiu-jitsu.
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