The REVA Rise represents the third generation of Callaway’s REVA product family. The “Rise” name cleverly nods to the increasing participation of women in golf, a trend Callaway is clearly committed to supporting.
What makes this lineup particularly noteworthy is how it came to be. The REVA Rise was designed and brought to life with significant input from Callaway’s Women’s Golf Council, an internal group of Callaway employees focused specifically on women’s offerings. This is truly equipment driven by women, for women.
Given that foundation, it shouldn’t surprise you to learn that the intended audience is women – specifically those looking to make the jump from box sets to something more serious. That said, the REVA Rise could prove compelling for seniors and other slower-swinging men willing to overlook the Callaway script logo and the Good Good-adjacent teal colorway. If nothing else, the depth of the lineup speaks volumes about Callaway’s commitment to this segment of the market.
Callaway makes a point of explaining they’re not shortchanging women on technology. While it’s true you get a good bit of what’s baked into Callaway’s mainline offerings, what’s particularly notable is how robust the lineup is – especially in fairway woods and hybrids.
Here’s what you need to know.
Swing Code Optimized
Like Callaway’s mainline offerings, REVA Rise is designed based on what Callaway calls “swing code.” Using data collected from thousands of female golfers, Callaway (or its computers) optimized the AI 10X face topology based on factors like swing speed, attack angle and path.
In addition to the face design, these swing code insights helped inform decisions around the shaping of the fairway woods and the leading-edge design of the irons.
REVA Rise Driver
The REVA Rise driver is available in two lofts (12 and 14 degrees). Consistent with industry trends, even left-handed women need to suffer as 10.5 is right-hand only.
A notable difference from “men’s spec” is the more manageable 44-3/8-inch length and C6 swing weight.
The performance story here is simple: compared to the previous model, REVA Rise is 1.5 mph faster, launches one degree higher, flies about five yards farther and reduces downrange dispersion by 20 percent.
The stock shaft is UST LINQ LTE (40g, L Flex) and the stock grip is Golf Pride Women’s.
Retail price for the Callaway REVA Rise Driver is $499.99.
REVA Rise Fairway Woods
A couple of things stand out about the REVA Rise fairways and hybrids. First is that the fairways have what I guess qualifies as a more standard fairway shape as opposed to the step sole design of the Elyte.
This isn’t Callaway leaving a feature out but rather that the design is a result of swing code analysis suggesting women tend to have shallower swings than men so there isn’t much benefit to be had from the step sole.
That said, the fairways offer a shallower profile that makes it easier to get the club under the ball and promotes higher launch.
Perhaps most impressive is the breadth of loft options available. The REVA Rise fairway woods are available in 3-, 5-, 7-, 9- and 11-wood versions. Loft ranges from 18 to 31 degrees in three-degree increments. That’s a ton of options that work to promote easy launch and higher flight.
Retail price for Callaway REVA Rise fairway woods is $299.99.
REVA Rise Hybrids
Similarly, the REVA Rise hybrids bundle a healthy dose of mainline technology (including adjustable hosels) into the clubs.
As with the fairway woods, the most compelling part of the story may be the range of loft options. REVA Rise hybrids are available from a 4-hybrid through 9-hybrid with lofts from 22 to 42 degrees in four-degree increments.
Again, while REVA Rise is positioned as a women’s offering, with the shorter shafts, lighter swing weights and range of higher-lofted options, in a sensible world the audience would be larger.
Retail price for the REVA Rise hybrids is $249.99.
REVA Rise Irons
Rounding out the lineup are REVA Rise irons. Trickle-down tech from the main lineup includes the swing code-driven AI 10X face.
The irons include a pre-worn leading edge designed to get in and out of the turf without digging. With a 31-degree 7-iron and a 46-degree PW, lofts are notably more conservative than many mainstream offerings and that makes sense for an audience that may not have the head speed to create enough dynamic loft to offset the jacked static lofts we see in many game-improvement irons.
Sets are available in 6-PW configurations.
Retail price is $999.99 for a 6-piece set.
REVA Rise Availability
The Callaway REVA Rise family is available for pre-sale now. Full retail availability begins April 18.
For more information, visit Callawaygolf.com.
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