BNP Paribas has extended its title sponsorship of the BNP Paribas Open through 2029, making the bank the longest running title sponsor in the event’s history.
BNP Paribas began its sponsorship of the event in 2009 and has been a crucial part of the tournament’s ongoing success, which includes exponential growth in fan attendance, increased economic impact on the Coachella Valley, and Tournament of the Year Awards by both the ATP and WTA Tours for a record-setting ten consecutive years.
José Placido, CEO of BNP Paribas USA and CIB Americas, said: “Renewing the BNP Paribas Open contract is a testament to the continued growth of this event as well as the partnership between the tournament and BNP Paribas. The bank’s commitment to promoting tennis at all levels has made us a trusted partner in tennis and stakeholders, including BNP Paribas clients and staff, making the BNP Paribas Open our marquee tennis event here in the Americas. This agreement ensures the tournament will continue to attract top players, provide a world-class experience for attendees, and contribute to the local Coachella Valley economy, including helping the next generation of players.”
Tommy Haas, Tournament Director of the BNP Paribas Open, said, “We are thrilled to extend our partnership with BNP Paribas. Their support has been instrumental in making the BNP Paribas Open the world-class destination that it is today. We look forward to continuing to work with BNP Paribas in the coming years to build upon the tradition of excellence we have created together and provide fans with the unparalleled experience, thrilling matches and unforgettable moments that they’ve come to expect.”
BNP Paribas’ commitment to the sport of tennis – above its partnerships at all levels of the game – is reflected by a wide range of social, educational and charitable activities across the tennis world, including the annual BNP Paribas Open Scholarship – a $20,000 grant awarded each year at the BNP Paribas Open to four high school students in the Coachella Valley. 2025 marks the tenth year that the scholarships have been awarded, with more than $500,000 in total awarded to deserving local students since 2016.
BNP Paribas is a leading supporter of tennis worldwide, serving as the official sponsor of Roland Garros (French Open); sponsor of three ATP Masters 1000 tournaments (BNP Paribas Open, Internazionali BNL d’Italia in Rome, and the Monte Carlo Rolex Masters) and numerous other ATP and WTA Tour events. BNP Paribas’ support of the sport spans all levels of the game, including youth, amateur, wheelchair, and community and tennis initiatives.
